Alaa Alnuaimi
Creative Director — Brand & Product, Creative Coding.
Creative Director in Amsterdam, leading brand and product work across healthcare, banking and retail. I founded -99® and spent ten years building it into one of Türkiye’s most-awarded digital studios. Juror for Awwwards and the Webbys. I prototype ideas rather than describe them, and judge what comes back, from a team or an AI model.
Work
Arçelik — Arçelik's brand site rebuilt as a flagship digital store: strategy, UX/UI and design system across web and mobile. 1.5× like-for-like sales. irl/URL — Launch site for creative agency irl/URL: the logo turned into an explorable 3D world, built in Three.js. FWA Site of the Day. Automatiste: Mithridate — Automatiste – Mithridate: a generative, non-linear web artwork for London Fashion Week, mixing film, 3D worlds, machine learning and AR. Featured on BBC Click. UNFUR™ Project — UNFUR™: a cruelty-free digital fur collection sold as NFTs, with the proceeds funding the fight against fur. Brand, 3D and web. FWA, Awwwards and CSSDA winner. Nike: Geç Kendini — Nike Geç Kendini: an interactive, shoppable video for Nike Women summer styles, on web, mobile and RUN Istanbul touch screens. Products sold out in two days. APC Bank — APC Bank, Curaçao's first digital bank: brand strategy, identity, mobile and web banking and the design system, built from interviews on the island. BPI — BPI Digital: a digital-first refresh for the Philippines' first bank, from five brand values to shapes, type, motion and a live brand playbook. Frink — Frink: naming, brand, app and website for Türkiye's first coffee subscription. 3 Altın Örümcek awards incl. best mobile app; now in 700+ locations. Mobiquity Milestones — Mobiquity's 10th-anniversary site: a WebGL globe of the company's high-impact products and milestones, with 3D sculpting and shaders. FWA Site of the Day.
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